增长下的消失：淘宝村空间分布格局与演进机制研究*
Disappearing under the Growth: Spatial Distribution Patterns and Evolution Mechanisms of Taobao Villages
傅哲宁
南京大学建筑与城市规划学院 硕士研究生
乔艺波
南京大学建筑与城市规划学院 硕士研究生
罗震东（通讯作者）
南京大学建筑与城市规划学院 教授 南京大学空间规划研究中心 执行主任
摘要: 在全球化与信息化的共同影响下，淘宝村作为中国乡村地区特殊的经济地理景观，持续经历了剧烈而多样的变化。基于对2014—2018年淘宝村数据的综合分析，呈现了中国淘宝村的最新发展趋势和“增长下的消失”现象。一方面，淘宝村依然保持着强劲的增长势头，全国层面“东中西”梯度分布趋势逐渐显现，东部地区“北中南”集聚特征进一步强化，中部和东北地区成为增长的新亮点。另一方面，虽然消失的淘宝村所占的比例不高，但呈现的特征和产生的机制值得关注。日益激烈的市场竞争、不断完善的电商平台规则、长期滞后的乡村基础设施与公共服务发展，以及村庄撤并等行政干预措施，不仅是导致淘宝村消失的主要原因，也是影响乡村振兴的核心机制。
Abstract: Under the dual influence of globalization and informatization, as a special economic and geographical landscape in rural China, the Taobao Village has undergone dramatic and diverse changes. Based on the comprehensive analysis of the data of Taobao Village from 2014 to 2018, it presents the latest development trend of Taobao Village in China and the phenomenon of “disappearance in growth”. On one hand, Taobao Village still maintains a strong growth momentum. The gradient trend of “East, Middle and West” distribution is gradually emerging at the national level. The clustering characteristics of “North Central South” in the eastern region are further strengthened, and the central and northeast regions have become new highlights for growth. Although the proportion of Taobao Village which disappeared during these years is not high, the characteristics and mechanisms behind it are worthy of attention. Increasingly fierce market competition, constantly improving e-commerce platform rules, long-delayed rural infrastructure and public service development, and administrative interventions such as the village evacuation are not only the main reasons for the disappearance of Taobao Village but also the core mechanisms affecting rural revitalization.
关键词：淘宝村、电子商务、空间分布、消失、机制
Keyword: Taobao Village，E-commerce， Spatial distribution， Disappearance， Mechanism
中图分类号：TU981
文献标识码: A
资金资助
国家自然科学基金 “电子商务推动的乡村城镇化特征、机制与规划应对研究” 51878329
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