汽车共享会员出行特征及效用分析* ——以杭州“车纷享”为例
An Analysis on Trip Characteristics and Utility of Carsharing Members:A Case Study of Chefenxiang in Hangzhou
惠 英
同济大学交通运输工程学院 副教授，博士
王 蔚
天津市市政工程设计研究院 硕士
丁勐涛
上海淞泓智能汽车科技有限公司 硕士
孙芹路
同济大学交通运输工程学院 硕士研究生
摘要: 随着共享经济的兴起，尤其是共享单车的风靡，汽车共享也进入了蓬勃发展时期并受到了前所未有的关注，但目前对于汽车共享的认识还不够深刻和全面。在对汽车共享企业运营的订单数据和会员用车GPS数据进行研究的基础上，开展针对汽车共享会员社会经济特征和意愿的调查。调查结果表明，汽车共享会员以男性青年为主，多数家庭有车且受教育程度较高。此外，费用成本是会员始终关注的问题。大多数会员认为汽车共享可以替代家中的第二辆车，并认为汽车共享在推迟家庭购车方面起到积极作用。研究结果对汽车共享企业运营和政府实行监管策略都具有借鉴意义。
Abstract: With the rise of shared economy, especially the popularity of shared bicycles, carsharing has also entered the stage of vigorous development and has received unprecedented attention. However, the understanding of car sharing is not profound and comprehensive enough. Based on the research results of rental data and GPS data, we investigated the sociodemographic characteristics and the willingness of the carsharing members. The results show that carsharing members are mainly male youth with a higher level of education. Approximately two thirds of the respondents have at least one car in their households. In addition, cost is always the concerns of the carsharing members. Most respondents regard carsharing as a temporarily substitute for family cars, especially as a substitute for a second car in the household. As a result, carsharing plays a positive role in postponing a vehicle purchase, which has reference value to the operation of carsharing enterprises and the implementation of supervision strategies of the government.
关键词：汽车共享、家庭拥车、出行特征、效用
Keyword: Carsharing ，Car ownership，Trip characteristics ，Utility
中图分类号：TU981
文献标识码: A
资金资助
国家自然科学基金青年科学基金项目 “基于出行决策行为机制的汽车共享效应研究” 51408430
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