中国电子商务空间格局研究——以某大型电商为例
Spatial Patterns of E-commerce Sales in China: A Case Study of a Large E-commerce Company
龙 瀛
清华大学建筑学院 副研究员，博士
摘要: 电子商务在中国迅速发展，成为了居民生活的重要组成部分。利用某大型电商平台的宏观销售统计数据和微观用户订单数据，
对居民网络消费时空格局、城市在线销售潜力、渠道电商物流策略等多个议题进行了分析与探讨。研究表明：（1）电商用户数、
销售额和订单量的高值多集中在东部地区，且受到人口、经济、互联网渗透率等多种因素的影响。（2）城市的经济水平与电商销
售额有很高的相关性，而城市的产业结构特征则能够体现出城市的在线销售潜力。（3）对订单配送信息进行的分析则表明，渠
道电商的物流体系具有清晰的层次结构。从数据量到研究尺度都与以往研究不同，对于了解电商发展现状具有十分重要的意
义，同时可为电商制定发展策略提供参考。
Abstract: E-commerce is developing rapidly in China, and has become an important part of people’s daily life. In this study, macro sales statistics and
micro order data of a large e-commerce company are applied to explore topics such as spatiotemporal on-line shopping patterns of residents,
on-line shopping potentials of cities, and logistics strategies of the channel e-commerce company. In general, most cities that have high values
of e-commercial users, sales, and orders lie on the east part of China, and these values are influenced by various factors such as population,
economy, and Internet penetration. Users in different cities also have different goods category preferences for on-line shopping. The distribution
of cities that have different preferences shows certain patterns. GDP and sales of each city have high correlation, while the industrial structure
of the city could be used to predict its on-line sale potential. The analyses of order delivery information indicate that the logistics system of the
company has clear hierarchical structure and is efficient. This study is different from literature in both data quantity and research scale, and can
help understand the current status of e-commerce and making strategies for future development.
关键词：电子商务，销售地理，城市特征，潜力分析，物流体系
Keyword: E-commerce、Sales geography、Characteristics of cities、Sales potential analysis、Logistics System
中图分类号：TU981
文献标识码: A
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