媒介视角下大学校园建成环境的传播模式分析

Analysis of the Communication Mode of the University Campus Built Environment as a Medium

冯楠
同济大学建筑与城市规划学院 博士研究生

摘要: 以传播学的视角来研究大学校园规划设计，可以为我们带来新的研究方法，开拓新的视野，便于理解大学校园作为传播媒介的某些特质。引入并借鉴传播学中的信息理论，建立设计理论框架，并且基于决策者、设计师、受众、信息符号、校园建成环境①5个核心要素来分析它们与大学校园规划的内在关系，然后提出建构“五元设计环”概念模型，分别从基于传播学的“传播者—校园媒介—受众”设计流程、基于符号学的“传播者—符号信息—建成环境”设计流程、基于环境行为学的“建成环境—符号信息—受众”流程对设计机制进行深度分析。

Abstract: This paper introduces the information theory of mass communication to help build design framework. Decision maker, designer,receiver, information symbol and campus built environment are used separately to analyze their inner relationship with higher education campus planning. Then a quinque—circle design model is proposed to deeply analyze design mechanism with communicator—campus median—receiver theory of mass communication, with communicator—symbol information—built environment process of semeiology, and with built environment—symbol information—receiver process of environmental behavioristics.

关键词：大学校园建成环境、传播、信息

Keyword: University campus built environment, Communication, Information

中图分类号：TU981

文献标识码: A

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